Marketing. The bane of most writers existence. Some of us are great at it. Most of us, however, spend our days hiding behind keyboards and imaginary characters. Pounding the pavement and knocking on doors sounds like a real job. Fictional work, no more.
But if you have chosen the self publishing route, or even if you go traditional publishing nowadays, you need to do this stuff. As painful as it might sound.
I’ve been self-employed for six years now and while I’ve met some measure of success, it hasn’t ever risen to the level I want it to be. Mostly, this has been due to my terribleness (how did spell check not just flag that…is that really a word?) at marketing. Well, since I’m on this Hero’s Journey, I’m aiming to change that. It will be the biggest part of my transformation and most likely the deciding factor of success.
I started by completing my One Page Marketing Plan. And that alone was an eye-opener. The most helpful thing so far was a big dose of validation.
To fill out the Top 3 Competitors section, I ran a search on Amazon Kindle ebooks for “superhero” and sorted by “New and Popular”. I came up with 6000 results, but focused on the top ten. Now, throughout this process, I’ve heard at least three people tell me that superhero books don’t sell or that they haven’t had much luck with them. An agent, an author and finally, a well known publisher.
The second book on the list, self-published by an independent author like myself, reportedly sold 10,000 copies in the first month. A superhero book about a 16 year old boy. A demographic I was steered away from.
Okay, I’m sure there are some serious tricks I need to learn before I can pull that off. Really, crazy, Amazon algorithm defying stuff. But the bottom line is yes, there is a market for superhero fiction. 10,000 copies may not be much for a big New York publisher. For an author getting big New York publisher style royalties, it may not even make a dent in their advance. But for someone like me, that would be a huge deal.
While filling out the rest of my Marketing Plan, I ran across a number of websites which I’m adding to my links section for anyone else interested in going on this journey with me. They are:
And a great little self pub survey link from my friend, Regina Richards:
Hopefully you find these links helpful. I’m soaring back into the fray with the goal of wrapping up draft three edits in the next couple of days.